This brochure was created by the team at Moved By Design. I worked as the copywriter with Jason Knight, reviewing the original 30+ page brochure and writing the brief to present our solution to the client.
BuySide helps families invest in the property market. Jason and I felt clients were getting lost in the many facts and figures and needed a clear engagement pathway.
Our solution was to distill the message into bit-sized pieces. We split the original 30+ page document into two smaller booklets. Rewrote the copy and updated the 'look' to connect to family target market. We created one smaller 'teaser' booklet for new leads and another 'workbook' booklet to walk the client through the details.