Authenticity. Stunning images. Powerfully positive product. It's a marketing holy trinity which came together in the latest video for the Live Work Invest campaign we, myself and filmmaker Zane Wilson, worked on for Port Macquarie-Hastings Council.Read More
Taking photos of local nippers (young surf-life-savers-in-training) practicing rescue board skills in the calm waters of the Camden Haven River recently was a chance to capture true joy.
Some of the children were a little apprehensive and unsure of their ability to navigate the boards. With the senior lifeguards instructing, the nerves turned to smiles and visibly growing confidence.
Blending into the background to take photographs when the subject's focus is in-the-moment is a privilege. What's captured is 100% truth. Happy, nervous, sadness (although no sadness on this particular day), any emotion is conveyed so much more authentically.
When it comes to taking posed, formal shots - I feel a bit meh. But getting among the action, in a quiet way behind the lens, is so much fun!
Get in touch if you'd like me to capture your event.
I'm doing a lot of research, learning and reading right now. It doesn't generate an income but the fulfillment generated is priceless.
One book has inspired me to draw again...Read More
I'm working on a marketing campaign for Port Macquarie-Hastings Council's economic development team and what an eye-opener it is to the power of truthRead More
Words incite the extremes of love and hate; can ignite war or inspire peace. Since words were first documented, their effect can be felt throughout history. Right now, the volume of words on various platforms is amplified by opinion and sensationalism, with little accurate analysis or understanding.Read More
Do u txt speak? Nothing wrong with it, probs, until you get a LOL from, say, a co-worker thinking it means 'lots of love' when they really meant 'laugh out loud' (awks!), or someone sends you a message ending with FTW, and you think it means 'for the win' when in actual fact they meant 'f--k the world'.Read More
Your marketing may be missing the mark because you're wrapped up in telling customers about you - when they actually don't care!Read More
When building our house we Googled local kitchen manufacturers. Bad move, apparently, if you judge a good business by their website.
One company's first line boasted: "Why buy a flat pack kitchen???When you could have one built for about the same price without all the hassle. see news page for details." Three question marks in what should be the middle of a sentence; no capital to kick-off the last sentence. And that was just page one.Read More